Another so-soft pony toy has cropped up over at MLPArena, as you can see. Looking past the model that they can't seem to stop using, one might notice that we haven't seen this particular pony before. One comment I saw seems to suggest this might be Cadance and Shining Armor's child, though of course that's only wild speculation.
But what's more fun than wild speculation?
Also, this kid totally stole Celestia's crown.
You can find the MLPArena thread here for more information.
Thanks to Chris for the heads up!