The new brushables seem to have a bit more going to them over a simple model redesign and future copy pasting. Joining the Fluttershy from yesterday from the new lineup, we have an alternate version with a more happy facial expression.
It could mean these are all prototypes and subject to change, but they could always mix it up with variants. It's something we haven't seen much of in the brushable line, but the movie could be where Hasbro plans to go all in on "extra" merchandising.
Thanks to Twilight Sparkle for sending it.