It looks like The Hub completely dominated during the Equestria Girls airing back on September 1st. Some statistics directly from the press release:
My Little Pony Equestria Girls" (Sunday, 12-1:30 p.m.) earned year-to-year time period delivery gains among:It seems like the 6-11 girls age group was all over it. I wonder what this will mean for the future of the EQG brand?
Kids 2-11 (+206%)
Girls 2-11 (+505%)
Kids 6-11 (+591%)
Girls 6-11 (+1056%)
Adults 18-49 (+463%)
Women 18-49 (+460%)
Adults 25-54 (+500%)
Women 25-54 (+558%)
Persons 2+ (+289%)
Households (+279%)
They included a few other stats, primarily for the fan favorite poll and regular pony viewing. Get those below.
And in other news, Bronies React released a video that ties into this perfectly. Find it below the break as well!
Fan Favorite Event:
The Hub Network's "My Little Pony Fan Favorite" event (Sunday, 10 a.m. - 12 p.m.) earned year-to-year time period delivery gains among:Regular Pony:
Kids 2-11 (+30%)
Girls 2-11 (+29%)
Kids 6-11 (+36%)
Girls 6-11 (+37%)
Adults 18-49 (+86%)
Women 18-49 (+109%)
Adults 25-54 (+133%)
Women 25-54 (+140%)
Persons 2+ (+64%)
Households (+54%).
The regularly scheduled airing of "My Little Pony Friendship is Magic" (Saturday, 10:30 a.m.) earned year-to-year time period delivery gains among
Kids 2-11 (+50%)
Girls 2-11 (+83%)
Kids 6-11 (+35%)
Girls 6-11 (+67%)
Adults 18-49 (+91%)
Adults 25-54 (+73%)
Persons 2+ (+36%)
Households (+80%)
