• HASBRO Lights Up My Little Pony with New Collaboration with Luxury Handbag Designer REI±NE

    Ponies are entering the world of high end fashion, once again. And for all the details, of which there aren't many that many, Hasbro sent out a press release to cover it all!

    Which you will be able to find after the break! Be sure to check it out!


    Retro-inspired Electro-luminescent Product Line Launches this Summer

    PAWTUCKET, R.I. – JUNE 6,2019– Hasbro, Inc. (NASDAQ:HAS), a global play and entertainment company, announced today that it has entered a new licensing agreement with luxury handbag designer Rei±ne. Rei±ne, known for their innovative light-emitting handbag designs, will launch a new line inspired by retro G1 MY LITTLE PONY designs from the 1980s. The line will be available at select high-end retailers globally in July 2019.

    About Hasbro
    Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 13 on the 2019 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past eight years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro) and Instagram (@Hasbro).

    About REI±NE
    Inspired by the fusion of light and design during her travels in Tokyo, Irene Cattaneo creates a leading-edge line of light-up accessories. After having noticed the increasing trend of light, from its importance in the fields of art, design and, ultimately, fashion, the founder felt the desire to create a product that captures the intangibility of light and places its charm into a woman's favourite accessory, the handbag.

    The Lumyx - concept was born: light-emitting clutches that are characterised by an electro-luminescent panel, which allows the bag to shine or flash in the dark at the wearer's command.