Comic #20 has another variant available, this time built around an actual comic store. Dana Claire Simpson tossed it up on her Deviant Art page since the actual cover had a small change with the book Lyra is reading. Apparently the actual printed one will be titled "ponies" as opposed to "people".
Anyway, expect it at Phoenix Comics and Games as well as Everfree Northwest in the near future!
Thanks to CurryKatsu for the heads up!
