The white Celestia toy that is currently set to release on the 31st of August on Toys R' Us.com is apparently already showing up in stores. It isn't known if this was a derp on the distribution end or if they actually just released early at this point, but you may want to call your nearby location if you planned on buying one.
Now go find me that Nightmare Moon/Trixie/Scratch set! And Zecoras, I still need an army of those for my upcoming "Project: Glowy Zecora" room. This one in particular popped up in Wichita KS! Maybe Google's crazy fiber internet line is being used for some unknown "absorb things from the future" technology as well! I wouldn't be surprised.
Thanks to Nestor for the image!