• Season 2 Finale Sets Rating Records!

    The Royal Wedding was quite the epic bash and apparently a lot of people out there thought so as well! According to numbers released by Hasbro the finale brought in record setting numbers for the Hub, garnering the best-ever audience numbers of any series on the Hub in several key demographics!

    Check out some of these numbers:

    The first episode of the two-part “My Little Pony Friendship is Magic” Royal Wedding Event (Saturday, 1-1:30 p.m. ET) was The Hub’s best-ever telecast in network history with Kids 6-11, Kids 2-11 and Households. It was the second-best ever among Persons 2+.
    The first episode earned year-to-year delivery gains among Kids 6-11 (+1047%, 218,000), Kids 2-11 (+1100%, 336,000), Women 18-49 (+140%, 36,000), Adults 18-49 (+102%, 95,000), Persons 2+ (+369%, 483,000) and Households (+286%, 363,000).
    The second episode (1:30-2 p.m. ET) was second-best telecast in The Hub’s history with Kids 6-11 and Households, ranking third best-ever with Kids 2-11.
    The second episode earned year-to-year delivery gains among Kids 6-11 (+654%, 211,000), Kids 2-11 (+487%, 311,000), Women 18-49 (+80%, 36,000), Adults 18-49 (+46%, 104,000), Persons 2+ (+157%, 475,000) and Households (+130%, 341,000).

    This is excellent news and really shows how much the program has grown since it's premiere. I still remember a time when we were worrying if the show was doing well enough for us to even see a second season. But not only is MLP performing wonderfully, several other shows have seen gains in viewership as well which can only mean good things for the Hub!

    For more in-depth info on the Finale's performance and on the performance of the other Hub shows check out the full report here.