Unfortunately not a whole lot of information is available right now. The studio creating the discs (Shout factory) has had rumors of its production floating around for a while now. I guess this is the confirmation of those.
At 10 bucks, its much cheaper than the Target disc with three episodes each.
I'll keep on updating as more information about it floods in. Hopefully we will see a full pack in the future!
(Blu-ray please Hasbro!)