Straits Times in Singapore recently released this article all about the pony phenomenon. It's pretty in depth compared to some of the other we have seen in the past, though I think the "hugging plushies to fall asleep" may have been a bit overboard. Careful guys! You can find the print version above, and the web version (that is pretty limited) here!
Thanks to Wayne for the images.
Higher quality images here from Masatoshi (USE THIS)