For those of you out there collecting the Chinese trading cards from Kayou, they appear to be looking toward the long term when it comes to these things. During their bid to file for an IPO on the Hong Kong Stock Exchange, it was revealed that their license to make them is set to expire way out in 2029, and they are apparently wildly successful.
For the specifics, they've apparently made a whopping 1.2 billion USD on their trading card business alone, with MLP being a big driver of it according to their breakdown. People over in China really love pony trading cards apparently! This also includes other brands of course, but it's a pretty staggering amount either way. Their purchaset into Hasbro's IP in 2024 was 73 million.
Hopefully their international stuff becomes easily available and isn't tariffed to death.
Thanks to Double_Dove for the heads up! Find caps below from the prospectus that mention poni.
