• Brand New My Little Pony Trading Card Game from Kayou Starts in China This Month

    Pony trading card gaming returns from Kayou! Unlike previous sets that were just collectible, this looks to be an actual game that they've developed with Hasbro with plans to take it global instead of just China this time.


    On top of that, they have a story arc planned around all of this, complete with a dedicated team of writers to bring it to life. Their plans are to release it this month, with two launch tournaments taking place in Shanghai on April 26 and May 3rd, with demos appearing in Beijing and Chengdu.


    Other languages will follow later. With how insanely popular G4 pony is again in China, it's not surprising they are starting there. Head on down below for the press release and pictures!


    Source


    Press Release:

    This April, the MY LITTLE PONY Card Game will make its global debut in China. Co-developed by Hasbro, a leading games, IP and toy company, and Kayou, a pioneering force in China’s trading card industry, this trading card game (TCG) offers fans and card game enthusiasts a brand-new journey of friendship and fun.

    A World-Class IP Opens a New Chapter

    For over 40 years, MY LITTLE PONY has captured hearts across generations with its enchanting stories and vibrant cast of characters. Now, it reaches a new milestone—launching its first-ever global trading card game. This marks a fresh chapter in the evolution of the IP, inviting fans and collectors around the world to experience the magic of MY LITTLE PONY up close through the thrill of card gameplay.

    All-New Card Art & Gameplay – A Joyful Journey Begins

    To deliver an unprecedented experience in both collecting and gameplay, the MY LITTLE PONY Card Game features original card illustrations created by official Hasbro artists and renowned illustrators from around the world. Every card vividly brings to life beloved characters and iconic scenes from the series in unique artistic styles.

    The game seamlessly blends charming elements from the MY LITTLE PONY animated series into its mechanics, creating an engaging, social, and uplifting experience. Fans and players alike will find themselves immersed in the ponies’ tales of friendship and adventure—sharing in their perfect day. Even more exciting, a brand-new story arc is already in the works, with writers actively crafting new adventures exclusively for the card game.

    Global Launch – Infinite Possibilities Ahead

    The MY LITTLE PONY Card Game will officially launch globally in April, starting with mainland China. Launch celebration events and demo sessions will be held in Beijing, Shanghai, and Chengdu. To commemorate the release, two launch tournaments will take place in Shanghai on April 26 and May 3, giving fans a first opportunity to experience the joy of playing in person.

    Looking ahead, the game will be released in multiple languages, allowing players around the world to join in the fun. Hasbro and Kayou are also building a global tournament system to provide a stage for players everywhere to connect, compete, and share the magic of friendship on a global scale.

    Join the Joyful Journey! Whether you're a longtime fan of MY LITTLE PONY, a passionate TCG player, or a dedicated card collector, this game—infused with friendship, magic, wisdom, and adventure—promises a one-of-a-kind experience.

    This launch expands Hasbro and Kayou’s existing line of MY LITTLE PONY collectible trading cards, available now in China and many countries in SouthEast Asia. We can't wait to share the magic with you. Let’s begin this joyful journey together, side by side with our favorite ponies!



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