• My Little Pony: A New Generation Movie to Get a Theatrical Release in Russia

    I suppose the theater dreams for the new generation aren't completely gone due to covid! While Netflix will be the place to watch it in the states and other countries, Russia will be going with a full-blown theatrical release for huge fandom over there on the 23rd of September. This was found in a Russian licensing magazine, and translated via Google. You can find the full announcement below.

    Hopefully this means we will get a limited release elsewhere. I have a feeling the impact would be all the greater if we could watch it on the big screen!

    Google Translated Presser: 

    The Hasbro Summit took place on June 17, 2021 at the Moscow Imperial Yacht Club. Company employees spoke about the hot news and plans for the My Little Pony, Peppa Pig, Transformers, Nerf, Monopoly and PJ Masks franchises. The event was attended by over 150 representatives of retail and partner companies.
    Hasbro Russia CEO Oleg Silyuk noted that the acquisition of Entertainment One allows Hasbro to tell its stories at a fundamentally new level, which can be appreciated by the new films My Little Pony: A New Generation (will be released on September 23, 2021) and Transformers: The Rise of the Robots (to premiere in the summer of 2022). The deal allows the company to engage in long-term strategic content planning.

    After a decade of heartfelt friendships, daring adventures and endless laughter, Equestria, the beloved pony world, is expanding to introduce new ponies to a new generation of fans. The company is relaunching the brand this year for a whole new generation of kids, Generation Alpha. In October 2020, the new series Pony Life was released and from October to December 2020 it was in the lead in the rating of the most popular shows on the Karusel TV channel**. The series was shown again this year and will air again following the release of the feature film My Little Pony: A New Generation. Russia will be the only country in Europe where the film will premiere in cinemas. My Little Pony: A New Generation will be the beginning of the fifth generation of the franchise with new characters.

    “We made sure that the key commercial driving forces and our style guides were organically integrated into the upcoming film, in order to ultimately strengthen the connection of content with the shelves and present many new commercial opportunities for you and me,” said Ksenia Gofman.

    Thanks to Simsa for the heads up!