July 30th marks the official holiday of International Friendship Day, and as usual Hasbro will be running a bunch of events around the world to celebrate the occasion. Some takeaways from the presser:
- A week long mane 6 snapchat filter with sounds and effects, including an Equestria background when the camera is flipped and the rear lense is used
- Friendship day events in United States are at Mall of America
- Italy, Singapore, and Taiwan get friendship runs
- Brazil has a friendship bus and will celebrate Dia Da Amizade
- United Kingdom will have buy one give one promotions in partnership with local charity and BFF accessories.
- Russia and Mexico are listed, but don't have details
- The toy line officially releases on this day
You can read the full presser down below!
Hasbro’s MY LITTLE PONY Franchise Invites Fans around the Globe to Celebrate the Magic of Friendship
The Global Brand Commemorates International Day of Friendship on
July 30th with Engaging Digital Experiences, Fun Snapchat Lenses, and Family Friendly Events
Celebration Also Includes Release of Product Line Inspired by Characters & Adventures from Upcoming Lionsgate Release of
MY LITTLE PONY: THE MOVIE
With more than 30 years of rich storytelling founded in the values of
kindness and acceptance, the MY LITTLE PONY franchise from Hasbro, Inc.
(NASDAQ: HAS) continues to illustrate the power of friendship and fun
that resonates with fans around the world. To
celebrate this year’s International Day of Friendship on July 30th,
the MY LITTLE PONY franchise is kicking off a global social movement
with the release of two beautiful video montages and on-ground events
around the world that focus on the socially
relevant message of friendship.
“Friendship transcends age, gender, geography and background,” said Tyla
Bucher, VP Franchise Lead, My Little Pony, Hasbro. “As we work to
celebrate friendship across every aspect of the MY LITTLE PONY brand,
we’re proud to continue to support and celebrate
the International Day of Friendship. We hope this program brings people
together as they are reminded of how special and important friendship
is to everyone around the globe.”
Launching on July 30th in the U.S., Hasbro will support a
weeklong custom Snapchat Lens that brings the Mane 6 right to the
Snapchat community. Lenses offer Snapchatters the ability to apply
real-time effects and sounds to their selfies – the Mane
6 will become part of the communication on Snapchat in an interactive,
fun, and personal way. In this case, Hasbro is supporting an interactive
World Lens – when users flip their camera away from their face to the
rear-facing lens, the Ponies’ homeland of
Equestria appears. Users can move their camera around to see their
favorite characters brought to life on their device.
Making the most of International Day of Friendship, the MY LITTLE PONY
brand is also hosting friendship day events around the world in 12
different markets including the United States, Italy, Brazil, Taiwan,
United Kingdom, Russia, Mexico and Singapore. In
the U.S., everypony is invited to the Mall of America in Bloomington,
MN to enjoy a “Celebration of Friendship” featuring multiple
experiential MY LITTLE PONY themed events. Fans in Italy, Taiwan and
Singapore will celebrate friendship with fitness as Friendship
Runs are planned in all three markets. In Brazil, everypony will
celebrate Dia Da Amizade with an outdoor event and Friendship Bus
Tour. Generosity is key in the UK, where fans will give the gift of
friendship with a special Buy One, Give one promotion
in partnership with a local charity and BFF accessories designers Pop
& Suki.
Giving fans even more reasons to celebrate the International Day of
Friendship, Hasbro will release its new line MY LITTLE PONY toys that
day. Inspired by characters and adventures from Lionsgate’s upcoming MY
LITTLE PONY: THE MOVIE, the new line of toys and
figures features the beloved Mane Six as well as new characters. In MY
LITTLE PONY: THE MOVIE, a new dark force threatens Ponyville, and the
Mane Six – Twilight Sparkle, Applejack, Rainbow Dash, Pinkie Pie,
Fluttershy, and Rarity – embark on an unforgettable
journey beyond Equestria where they meet new friends and exciting
challenges on a quest to use the magic of friendship and save their
home. The film opens in theaters on October 6 and features an all-star cast with Emily Blunt, Kristin Chenoweth, Liev Schreiber,
Michael Peña, Sia, Taye Diggs, Uzo Aduba, and Zoe Saldana, and Sia who also performs an original song for the movie.
For more information on the International Day of Friendship celebration with MY LITTLE PONY, please visit www.mylittlepony.com.
About Hasbro:
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World's Best Play Experiences. From
toys and games to television, movies, digital gaming and consumer
products, Hasbro offers
a variety of ways for audiences to experience its iconic brands,
including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY,
LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner
brands. The Company's Hasbro Studios and its film label,
Allspark Pictures, are building its brands globally through great
storytelling and content on all screens. Through its commitment to
corporate social responsibility and philanthropy, Hasbro is helping to
make the world a better place for children and their
families. Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens
list by
CR Magazine, and has been named one of the World’s Most Ethical Companies® by
Ethisphere Institute for the past six years. Learn more at www.hasbro.com,
and follow us on Twitter (@Hasbro & @HasbroNews)
and Instagram (@Hasbro).
