If you've been to a convention over on the east cost, you may have run into Bonnie Zacherle. She's the original mind behind My Little Pony way back in the 80's. With the sudden re-interest thanks to Friendship is Magic, she has created a book talking about the history behind how it happened, in 30 full color pages.
If that sounds interesting to you, head on over here to pick it up!
Thanks to CMDR Drragon and everyone else for the heads up.