Hasbro has released their second quarter earnings for the year. As always, we had a giant presentation going over every aspect of their business and plans for earning their investors MAD dosh, but not much on the pony news front. It's looking like the random movie reveal a few quarters ago was a fluke!
Regardless, I've extracted the pony bit out for all of you. The general jist is a slight decrease in comparison to Q2 of last year, but much better than expected sales on Equestria Girls Mini. They note that the decline is due to transitioning of their toy line, which makes sense considering the big sellers aren't releasing until later in the year. Q2 was pretty much fueled by Micro humanized Rainbow Dashes!
Anyway, you can get the quote below the break.
Transcript of pony part:
MY LITTLE PONY declined slightly in the quarter as we transition elements of our toy line. Over the past five years, content and innovation has propelled this brand in both games and toys and consumer products.
MY LITTLE PONY FRIENDSHIP IS MAGIC season six is currently airing around the world and our fall product line features the core cast inspired by the locations they visit . MY LITTLE PONY EQUESTRIA GIRLS mini dolls have performed very well, exceeding our expectations, and are helping offset difficult comparisons to a year ago. This leads us to next year, when on October 6, 2017,
MY LITTLE PONY: THE MOVIE will hit theatres with an all-star cast and global distributionfrom Lionsgate.The film introduces new characters, new worlds and new play experiences for the MY LITTLE PONY fan.
Thanks to Jason for sending it!