See, this is what I like to see. Welovefine just "Gets" it. Not only do they target our video game/metal/pop culture references with pony, but now they include the one type of toy we gobble up more than anything in Hasbro's MLP Lineup.
Currently their system allows one blindbag per order of three or more MLP Items, be they bags, posters, hats, or their normal tee shirt line. They do limit it at one per order, so if you want to buy six things, I guess you need to order twice for more ponies!