• EQDs Guide to MLP at SDCC - Exclusives, Events, and More

    Got to love acronyms! And got to love Comic-Con International's annual convention in San Diego, California!

    Yes, I am talking about the pop culture social gathering known as Line-Con! Is there really anything better than waiting in lines--shoulder to shoulder--for five days in a sold out to capacity convention center?

    ...yes. I suppose what's at the end of those lines are better. And the panels. And Artist Alley. And the extremely sought after but incredibly difficult to obtain due to limited quantities exclusive toys and variant comic covers. And the sneak peeks. And the (insert reason why SDCC is great here).

    Let's face it folks. SDCC is the pop culture event of the year. Others come close to rivaling it, but in terms of exclusives, news, announcements, comic talent, movie/TV stars, etc nothing beats it.

    Though it is a pain in the neck to sort through all the information available for the convention. Thankfully, for those of you attending the con—like our intrepid SDCC Team from EQD—I've gone through and sorted the data for your viewing pleasure.

    Be warned, what is after the break is not for the faint of heart. Though if you were of the faint of heart, why on Earth would you be going to San Diego for Comic-Con?

    Find the information below the break!

    My Little Pony—EXCLUSIVES

    My Little Pony: Chicken Pie SDCC Exclusive
    Company: Hasbro
    Booth #3329
    Price: $49.99
    Hasbro Line Tickets (with times) to buy items at the Hasbro Toy Shop booth (#3329) will be available at the Sails Pavilion-Autographs. The line will form once the doors open to allow Attendees into the building. Line is located in the AAO4 Outside Queue.

    My Little Pony: Equestria Girls—Science Twilight Sparkle SDCC Exclusive
    Company: Hasbro
    Booth #3329
    Price: $34.99
    Hasbro Line Tickets (with times) to buy items at the Hasbro Toy Shop booth (#3329) will be available at the Sails Pavilion-Autographs. The line will form once the doors open to allow Attendees into the building. Line is located in the AAO4 Outside Queue.

    Note: Good Luck! The Hasbro Booth Toy Exclusives are among some of the hardest to get at the con. If you're going for it, go for it but be prepared to fail.

    My Little Pony: Art of Equestria Exclusive Advance Sampler Giveaway
    Company: Abrams
    Booth #3212 (Hasbro)
    Price: $0.00
    A Pony Day (Friday, 7/10) SDCC exclusive! We're giving away samplers from My Little Pony: The Art of Equestria to some lucky pony fans at the Hasbro booth! This is a sneak peek in advance of the book's October release!

    My Little Pony: Pinkie Pie Sporty
    Company: UCC Distributing
    Booth # 700
    Price: $9.99

    UCC Distributing has teamed up with Hasbro and MLB to bring you the first ever My Little Pony and MLB collaboration. This adorable My Little Pony Pinkie Pie Sporty vinyl figure comes not only with a New York Yankees/Detroit Tigers/Boston Red Sox/LA Dodgers/Chicago Cubs/St. Louis Cardinals Jersey but is adorned with a matching New York Yankees/Detroit Tigers/Boston Red Sox/LA Dodgers/Chicago Cubs/St. Louis Cardinals baseball hat. My Little Pony Pinkie Pie Sporty vinyl figure stands at about four inches tall and comes in a window display box. In the middle of baseball season, could the timing of this collectible be any more perfect? These figures, created for Dads and daughters to collect together, will be available only at Comic-Con 2015 and Hasbro will not be doing such a collaboration ever again.

    My Little Pony: Equestria Girls-Friendship Games Button
    Company: Shout Factory
    Booth # 4118
    Price: $0.00
    Excited for the My Little Pony: Equestria Girls-Friendship Games later this year? Stop by our booth to get your FREE, exclusive My Little Pony: Equestria Girls-Friendship Games Button (while supplies last).

    My Little Pony: Daring Do Dazzle Toys R Us Exclusive
    Company: Entertainment Earth
    Booth # 2343
    Fun is on its way with this storybook pony pal who loves adventure. This DARING DO DAZZLE™ figure is an intrepid pony and she’ll bring the magic of friendship to all fans’ MY LITTLE PONY playtime. She’s got the outfit and hat for fun on safari, and fashionistas can style her hair with the included comb so she never looks less than fabulous. This item will become available at Toys“R”Us stores later this year.

    My Little Pony: Maud Rock Pie Toys R Us Exclusive
    Company: Entertainment Earth
    Booth # 2343

    Fans can join in on Ponymania with PINKIE PIE’S sister, MAUD ROCK PIE™. This detailed and beautiful pony comes complete with an outfit featuring all kinds of flowers, perfect for kids and collectors looking to have the best MY LITTLE PONY adventures. This item will become available at Toys“R”Us stores later this year.

    My Little Pony: Princess Celestia Toys R Us Exclusive
    Company: Entertainment Earth
    Booth # 2343
    PRINCESS CELESTIA™ is a kindhearted pony who spreads friendship wherever she goes. This talking figure’s incredible wings light up and move, and she wears the crown of a true princess. Fans can experience their own PRINCESS CELESTIA pony adventure for $20. This item will become available at Toys“R”Us stores later this year.

    My Little Pony Action Stage Diorama SDCC Exclusive
    Company: Entertainment Earth
    Booth # 2343
    Price: Free with Purchase

    Teaming up with Hasbro and their extensive art assets, Entertainment Earth has come up with a cool way to display your collection. Each diorama measures 9 1/2-inches tall by 11-inches wide by 5-inches deep. They will distributed randomly with an attendee purchase at the Entertainment Earth booth.

    My Little Pony: Friendship is Magic #32 Entertaining Comics Convention Exclusive Cover
    Company: IDW Publishing
    Booth # 2743
    Price: $5.00

    “Night of the Living Apples,” Part 1! Bad apples have come alive and determined to take over all of Ponyville! Don’t miss the exclusive cover by Tony Fleecs done in the EC Cover tradition! Issue available one week early! Limited to 500 copies, 3 per person.

    My Little Pony: FIENDship is Magic Trade Paperback Convention Exclusive Cover
    Company: IDW Publishing
    Booth # 2743
    Price: $25.00

    This collection of the entire mini-series boosts a special convention variant featuring a cover with the iconic villains of Equestria by Thom Zahler and Amy Mebberson.Limited to 100 copies, 3 per person.

    Exclusive Tony Fleecs SDCC Limited Edition Pony Heroes and Villains print!
    Company: Fleecs Designs
    Booth: Small Press P14
    Price: $25.00

    Available only at P14 in Small Press on Friday, July 10th from 12:00 pm-2:00 pm and Saturday, July 11th from 1:00 pm-3:00 pm. More information, as well as a means to Pre-Order the Print, can be found here.

    Mysterious Non-Pictured Artist Alley Exclusive Prints!
    MLP Artists Sara Richard and Agnes Garbowska will both have exclusive prints at this year's SDCC. What they are and whether they are related to MLP is a mystery (as is their price). However they are limited to a very short print run and in the case of Agnes's Exclusive is hand numbered and signed so it might be worth a look. Sara Ricard can be found in Artist Alley at Table # AA-21. Agnes Garbowska can be found in Artist Alley at Table # HH-18.

    Katie Cook and Andy Price "Sister for Sale" SDCC Premiere Print!
    Artist Alley Table # HH-17
    IP Pavilion Table # 2000
    Price: $40.00

    Premiering at SDCC this year this is co-lab print by Katie Cook and Andy Price. Limited to only 200 copies, this hand numbered limited edition print can be found at either Katie Cook's table in Artist Alley or at Andy Price's table in the IP Pavilion. Pick it up at one table and get it signed by both.

    My Little Pony—CONTESTS

    My Little Pony Costume Contest
    Company: Shout Factory
    Booth # 4118
    Is your My Little Pony cosplay so good even Rarity would be impressed? Come show us!  If you are dressed as a My Little Pony character, come to the Shout! Factory booth (#4118) and have your picture taken in the green-screen photo booth to enter.  Each day (Thursday- Sunday) one winner will be selected to receive a $100 Amex gift card. The grand prize winner a $150 Amex gift card PLUS an entire set of EVERY My Little Pony release by Shout! Kids! No purchase necessary. Rules and restrictions apply.

    My Little Pony—PANEL SCHEDULE

    The TV Animation Story Editors/Head Writers Panel
    Time: 3:30 pm–4:30 pm
    Room: 24ABC

    Description: Do you have dreams of writing for kids TV animation? This panel of veteran story editors and head writers will reveal what you need to know to break into the business, and stay in it. Topics include creating appropriate writing samples, landing a first gig, meeting deadlines, and keeping your story editor happy. Moderator Neo Edmund (Red Riding Werewolf Huntress, Kaijudo Clash of the Duel Masters) is joined by panelists Andrew Robinson (senior writer at Blizzard Entertainment, Kaijudo Clash of the Duel Masters), Jim Krieg (Green Lantern: The Animated Series, Spooksville), Charlotte Fullerton (Ben 10 Omniverse, My Little Pony Friendship Is Magic), Eugene Son (Ultimate Spider-Man, Marvel's Avengers Assemble), and Craig Miller (Transformers, Curious George).

    Notes: This is your chance to ask the kinds of questions about what really goes into the writing side of the TV Shows we all know and love. Charlotte Fullerton wrote the episodes Look Before You Sleep, Suited for Success, A Bird in the Hoof, May the Best Pet Win!, Baby Cakes, and Power Ponies. She has not written for Ponies since 2013.

    If attending the panel, best bet is to ask about the story behind the story. I.E. what were some of the aspects that went into the writing of that particular episode, and how does the topic of the panel relate to that bit of industry experience?

    My Little Pony
    Time: 10:30 am–11:30 am
    Room: 6A

    Description: The cast and creatives behind My Little Pony: Friendship Is Magic and My Little Pony: Equestria Girls share details of the making of the popular animated series and a sneak peek into the rest of Season 5 and the new My Little Pony Equestria Girls Friendship Games movie coming this fall.

    Notes: Just one note if you're a Brony: Get in line ASAP. Do not go after any exclusives. Do not go for autographs. Do not do pass go. Do not collect $200. DO NOT GO TO JAIL! This is the Hasbro My Little Pony Panel. This is the panel dedicated to the show. Be there or be square.

    Spotlight on Katie Cook
    Time: 3:00 pm—4:00 pm
    Room: 32AB

    Description: Katie Cook (Gronk, My Little Pony) and guest moderator Andy Price (My Little Pony) talk about Katie's work as an illustrator, writer, nerd, crazy cat lady, and the plethora of other hats she wears*. Katie will be doing a rapid-fire Q&A with the audience while taking audience suggestions for drawings that she'll be doing live on stage. Be on hand for what promises to be a fun hour of discussion, drawing, cats, and Katie! (*Katie will not actually be wearing a hat.)

    Notes: If you're looking for an hour of absolute hilarity there really is no better panel to be at than this. If you've ever seen Katie Cook and Andy Price in the same room at the same time, you know exactly what I'm talking about. Don't expect any MLP Comic related announcements at this panel.

    IDW: The Best Panel in Recorded History
    Time: 4:00 pm–5:00 pm
    Room: 4

    Description: This is the big one! Join IDW Chief Creative Officer/Editor-in-Chief Chris Ryall and VP of marketing Dirk Wood lay waste to a room of shocked comic fans. Panelists include Gabriel Rodriguez, Sarah Gaydos, Joe Harris, Mike Johnson, Derek Charm, James Tynion IV, Ulises Farinas, and a special guest with a special announcement.

    Notes: This is IDW's Main panel for SDCC. If there's going to be any huge announcements for the company, launches of new comic series, expansions into new creative endeavors, you can be absolutely sure that it's going to be announced here. Possibility of MLP related new is high, but will it be something lingered on? Probably not. Panel is more geared towards an overview of the company and where they are going.

    Still a good idea to get in line for this one early. Yes, the panel is in one of the big rooms but you can bet it will fill up ASAP.

    IDW & Hasbro: Transformers, Jem, Ponies, & More!
    Time: 2:30 pm–3:30 pm
    Room: 24ABC

    Description: Join IDW Editors John Barber and Bobby Curnow, along with Michael Kelly, Hasbro’s Senior Director, Global Publishing—for a comprehensive overview of all things IDW & Hasbro! Transformers! My Little Pony! Jem! G.I. JOE! Dungeons & Dragons! The inside scoop on the latest news and announcements! Featuring writer Mairghread Scott, artist Agnes Garbowska, and more special guests!

    Notes: This is the IDW MLP Panel. This a panel is where big news—IF ANY (BIG IF)—will be coming regarding the MLP Comic Line. If you are planning on attending, I suggest getting there early. With the panel dedicated to all the Hasbro properties IDW publishes comics for, the room will fill up long before the start time.

    Kids Comics
    Time: 3:00 pm–4:00 pm
    Room: 23ABC

    Description: Comics and graphic novels have always been aimed at kids, but today kids' comics are bigger than ever! Fan favorite creators Dave Roman (Teen Boat), Katie Cook (My Little Pony), Skottie Young (Fortunately, The Milk), Raina Telgemeier (Drama), Art Baltazar (Tiny Titans), and Franco Aureliani (Tiny Titans) will be joined by moderator Andrew Farago (curator, Cartoon Art Museum) to discuss their latest and greatest comics for kids.

    Notes: Most likely a question and answer panel. Don't expect any major announcements. However if you're a parent and would like to know what other all age comics are on the comic market today, this is the panel to be at.

    IDW: Kids Comics!
    Time: 10:00 am–11:00 am
    Room: 4

    Description: IDW loves comics as much as kids do, so come find out what’s new for 2015! My Little Pony, Disney, Angry Birds, TMNT, Transformers, Skylanders, and more! Want to learn how to make your own comics? Come prepared with questions for the panel, including CCO/Editor-in-Chief Chris Ryall (and daughter Lucy), editors Sarah Gaydos and Bobby Curnow, marketing marvel Rosalind Morehead, and writer/artist Derek Charm. Free comics for the kids!

    Notes: Primarily a Question and Answer panel. The free comics for the kids is a nice touch if you are heading to SDCC on their Kids Day. Possibility is not high for an huge announcement about the MLP comic line, but at the last NYCC we got the Friends Forever comic series announced at the main IDW Panel instead of the IDW/Hasbro panel so who knows. Especially with the Chief Creative Officer of IDW as one of the panelists.

    Push Fun Forward: All-Ages Comics Have Arrived
    Time: 1:00 pm–2:00 pm
    Room: 24ABC

    Description: All-ages comics are important now more than ever in helping to bring in new and lapsed readers, from practically every demographic. BOOM! Studios associate editor Whitney Leopard leads a discussion on the significance of all-ages comics, from what they have achieved thus far to what lies ahead, with creators Mairghread Scott (Transformers: Windblade), Thom Zahler (My Little Pony: Friendship Is Magic), Cecil Castellucci (Odd Duck), Ian McGinty (Munchkin), and Dave Roman (Astronaut Academy).

    Notes: More of an intellectual panel. The panelists will be exploring why All Age comics are vital for today's comic market. Don't expect any announcements, official or otherwise, coming out of this panel with regards to the comic series. However this is an important panel. Might want to consider asking Thom what he thinks about My Little Pony: Friendship is Magic being IDW's Overall Top Selling comic for almost 3 years straight.


    Location: IDW Publishing Booth #2743

    11:00–12:00—My Little Pony
    • Agnes Garbowska (MLP Comic Artist)
    • Tony Fleecs (MLP Comic Artist)
    • Thom Zahler (MLP Comic Artist/Writer)
    • Jeremy Whitley (MLP Comic Writer)
    • Bobby Curnow (MLP Comic Editor)

    11:00–12:00—My Little Pony
    • Tony Fleecs (MLP Comic Artist)
    • Andy Price (MLP Comic Artist)
    • Jeremy Whitley (MLP Comic Writer)
    • Bobby Curnow (MLP Comic Editor)
    • Jay Fosgitt (MLP Comic Artist)

    2:00–3:00—My Little Pony
    • Tony Fleecs (MLP Comic Artist)
    • Katie Cook (MLP Comic Artist/Writer)
    • Sara Richard (MLP Comic Artist)
    • Jeremy Whitley (MLP Comic Writer)
    • Christina Rice (MLP Comic Writer)
    • Bobby Curnow (MLP Comic Editor)

    IDW MLP SDCC 2015 Artist Locations

    Artist Alley
    • Katie Cook (MLP Comic Artist/Writer)—Table # HH-17
    • Jay Fosgitt (MLP Comic Artist)—Table # EE-09
    • Agnes Garbowska (MLP Comic Artist)—Table # HH-18
    • Sara Richard (MLP Comic Artist)—Table # AA-21
    • Jill Thompson (MLP Cover Artist issue #1)—Table # HH-14

    Exhibitor Tables
    • Amy Mebberson (MLP Comic Artist)—Table # F-07

    IP Pavilion
    • Thom Zahler (MLP Comic Artist/Writer)—Table # 2000
    • Andy Price (MLP Comic Artist)—Table # 2000

    Small Press Pavilion
    • Tony Fleecs (MLP Comic Artist)—Table # P14 (Friday 12–2, Saturday 1–3)
    • Mary Bellamy (MLP Comic Cover Artist)—Table # N04

    Known MLP SDCC Company Exhibitors

    • 4th Dimension Entertainment—Booth # 5536
    • ComiXology—Booth # 2547
    • Diamond Select Toys & Collectibles, LLC—Booth # 2607
    • Entertainment Earth—Booth # 2343
    • Funko—Booth # 5341
    • Hachette Book Group—Booth # 1116
    • Hasbro Toy Shop—Booth # 3329
    • Hasbro, Inc.—Booth # 3212
    • IDW Publishing / 3A—Booth # 2743
    • UCC Distribution Inc.—Booth # 700
    • USAopoly—Booth # 1017
    • WeLoveFine—Booth # 1322
    • WeLoveFine (Lucas Pavilion)—Booth # 2913R