• Meet the Bronies - The Psychology of the Adult My Little Pony Fandom

    There is a new book released over at Mcfarland Publishing covering our fandom from the looks of it. This one focuses on the psychology, with a whopping 8 years of research to determine what the hell happened to make a bunch of dudes love colorful horses so much.

    Get the description down below, or find it on their store page. It's pretty pricey at the moment.


    In 2010, My Little Pony: Friendship is Magic premiered on television. A large, avid fandom soon emerged—not the pre-teen female demographic earlier versions of the franchise had been created for, but a roughly 80 percent male audience, most of them age 14–24. With this came questions about the nature of the audience who would come to call themselves “bronies.” Brony Studies was born.
    Approaching the fandom from a perspective of clinical, social and experimental psychology, this study presents eight years of research, written for academics and fans alike. An understanding of the brony fan culture has broader application for other fan communities as well.

    Thanks to Miak for the heads up.