• Toys R' Us Converting to "Geoffrey's Toy Box"

    Toys R' Us is starting to reveal it's plans for the future after the announcement that the brand could potentially be revived the other day. Taking a cue from the giraffe mascot that many associated with the brand over the years, the new wholesale venture will be called "Geoffrey's Toy Box". Their exact description as revealed at the Dallas Toy Show yesterday:
    "Wholesale toy distributor and intellectual property company whose focus is on popular play patterns across trusted brands that kids and parents love."

    Apparently the liquidation has been purged from their Twitter account as plans continue to move forward. Where this will go from here is anyone's guess. Considering their presence at the toy event, this has probably been in the works for a while.

    From USA Today
    Thanks to Kaleb for sending it.