The same guy that did the UK Wired Pony article wrote a new one for Forbes, dedicated to pony, Skyrim, and Sopa. On top of an already excellent piece on how Hasbro is dealing with our "little" demographic here, he also landed a full interview with Linda Steiner, the Executive Vice President for MLP at Hasbro. (She totally calls it "pony" too, they should just adopt that name!).
Both are excellent reads, so head on over to the article and give your eyes some love. It has been what, five days since the last episode? They could use it!
Looks like Kotaku did it too!