There is also a coupon code buried on the facebook page for 20% off, just CTRL+F for "Coupon". It can be used in store, and online. The total with the coupon+tax/shipping was 27 bucks for me. I think the in store ones are 20, though they list them as 30 on the site so I am not 100% sure.
Anyway, you can find the page here!
The Pillows are also up, you can find those here!