As a key member of our team, you will ensure the brand essence and all expressions of "anything My Little Pony" is consistent across platforms…and become a part of making the My Little Pony brand a pop culture phenomenon!Looks like they are recruiting someone that understands it's relevance in pop culture.
The rest of it is actually pretty entertaining too, complete with "somepony" and a few other small references to the actual show.
Check out the full application here.
Based on the job requirements, it looks like "blogging about ponies" for a year doesn't qualify me. Maybe some of you marketing majors out there can pull it off though?