It's hard to tell what is real, and what is fake over on Taobao these days. We do know the Trixie, Lyra, and Nightmare Moon are legit though. Considering most of Hasbro's factory workers are over in the east, it isn't too surprising that they would have ponies leaking for sale.
Have some new closeups of the upcoming characters announced a few months ago!
You can find their pages here:
The Great and Powerful Trixie
Someone over on MLP Arena has created an imagur album of some of the other ponies. Check that out here!