The mane 6, Celestia, Cheerilee, Princesses, and Starlight Glimmer have all been chibified for a new line of keychains over on Japanese website "Monster Japan". It seems like every once in a while we see a merchandise push over there, so chock this up to another year of that!
You can find all of them over here if you are curious.
Thanks to Biziark for the heads up.
