There is a small blurb in the Licencing World May 2025 edition about My Little Pony that talks about their plans for 2025. While they don't mention any specific new digital releases, the 15th anniversary of Friendship is Magic is going to be celebrated in the toy world. They go on to talk about their various licensing deals with Kayou in China, and Hot Topic elsewhere.
One interesting bit is about an upcoming lineup of TY Beanie Bouncers for all you collectors out there.
Outside of that is the usual teasing for a big pony extravaganza in 2026. Hopefully it's a good one!
Go get the full text below. Quote from Licence Mag:
For over 40 years, My Little Pony has been a cornerstone of pop culture, and 2025 will be another banner year as the brand celebrates the 15th anniversary of My Little Pony: Friendship is Magic. Hasbro will mark this milestone with new collaborations, including with Ty’s Beanie Bouncers, and there are more surprises in store.
Beyond toys, the brand continues to shine in fashion and lifestyle with recent collabs with Hot Topic, Dolls Kill, Heydude, Miniso, Loungefly and others. In China and rolling out across markets, My Little Pony x Kayou collectible trading cards have become a sensation, with over 2.97b packs sold to date. The brand is also performing well in the collectibles and plush market with dynamic and highly localised releases from Mighty Jaxx and Reesee, catering to nostalgic fans and new generations alike. Released last year, My Little Pony: Tell Your Tale on YouTube brought fresh storytelling and music, deepening fan engagement. With even more to come in 2026, My Little Pony continues to spread joy, friendship and magic across the globe.
Thanks to MathGoodison for the heads up
