• Maxx Group Hooks Up With Hasbro Fot Future Plushie Licensing.

    A company called Maxx Group is now licensed with Hasbro for future plushification and other minor merchandise items of a host of major brands, including My Little Pony.

    This primarily pertains to Europe, the Middle East, and Africa, with YuMe taking the helm for the plush side.

    Expect more information once Toy Fair hits later this month on the 22nd.

    From Toybook
    Thanks to Lucas fore the heads up.