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  • Forbes Article on Pony, Skyrim, and Sopa

    by Sethisto
    I saw Flutterdragon in my nightmares last night.  It was not an enjoyable experience.

    The same guy that did the UK Wired Pony article wrote a new one for Forbes, dedicated to pony, Skyrim, and Sopa. On top of an already excellent piece on how Hasbro is dealing with our "little" demographic here, he also landed a full interview with Linda Steiner, the Executive Vice President for MLP at Hasbro.  (She totally calls it "pony" too, they should just adopt that name!).

    Both are excellent reads, so head on over to the article and give your eyes some love.  It has been what, five days since the last episode? They could use it!

    Looks like Kotaku did it too! 
    Thursday, January 19, 2012 op 2:52 PM
    Labels: News, Not-Fanfiction
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    52 comments:

    1. kawolineJanuary 19, 2012 at 2:53 PM

      mayor mare

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    2. whatisthisJanuary 19, 2012 at 2:53 PM

      inb4 first

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    3. Heat StormJanuary 19, 2012 at 2:53 PM

      aw yeah

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    4. HALOGUNNYSGTJanuary 19, 2012 at 2:53 PM

      SWEETNESS!

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    5. UnknownJanuary 19, 2012 at 2:53 PM

      Sweet let the reading BEGIN !

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    6. NikoJanuary 19, 2012 at 2:56 PM

      Time to use my eyes for something useful today

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    7. AnonymousJanuary 19, 2012 at 3:00 PM

      Heh, speaking of which...

      http://kotaku.com/5877516/skyrim-faces-the-greatest-threat-it-has-ever-seen-giant-friendship+breathing-ponies

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    8. BeastialPonyJanuary 19, 2012 at 3:02 PM

      Oh, goody! I love me a good news repirt/interview!

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    9. Rainbow crashed?January 19, 2012 at 3:03 PM

      @Howdy

      kewl

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    10. Pegasus Rescue BrigadeJanuary 19, 2012 at 3:03 PM

      Pretty cool article, and the Flutterdragons are awesome.

      I wish I had a game console and/or computer powerful enough to play Skyrim.

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    11. MasemJanuary 19, 2012 at 3:03 PM

      I pointed this out this morning and noted that Hasbro's stance on youtube episodes is that they are more after the HD ones that compete with the iTunes offerings.

      Which is completely fair on their part.

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    12. MasemJanuary 19, 2012 at 3:04 PM

      @Howdy
      RPS, VG247 and Eurogamer also reported on the Mod this morning

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    13. AJJanuary 19, 2012 at 3:05 PM

      Good article indeed. "Death on fluttery goldenrod wings" made me chuckle.

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    14. AnonymousJanuary 19, 2012 at 3:06 PM

      @Masem
      ...And?

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    15. wackyponyJanuary 19, 2012 at 3:09 PM

      yay.

      maybe our kind of success can help keep things the way they are.

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    16. Rodrigo OsorioJanuary 19, 2012 at 3:11 PM

      Four articles of "wow." That's what I've just read here. Pretty significant coverage of the series and the fandom. And they were pretty well written. They do concede that our following of My Little Pony unexpected, but they don't go after us like some of the other articles that are floating around out there. They did some research and even gave us some media to refer to. Thumbs up to them.

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    17. Renegade the Last ShadowboltJanuary 19, 2012 at 3:11 PM

      Cool new banner

      Happy 1 year anniversary

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    18. Cobalt CometJanuary 19, 2012 at 3:12 PM

      "This is why people want to ban genetic experimentation on animals, you know."

      That made me giggle. :P

      But yeah, it's a great article that makes a lot of sense.

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    19. MasqueradeJanuary 19, 2012 at 3:12 PM

      I still wonder why I like MLP.

      It really makes no sense. But, then again, it doesn't have to, because ponies.

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    20. Ivan The AdorableJanuary 19, 2012 at 3:15 PM

      Both articles were very amusing and informative. These Hasbro chaps have a phenomenal sense for responding to their prospective consumers.

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    21. AnonymousJanuary 19, 2012 at 3:18 PM

      TThe Linda interview was really cool. Nothing really new was said, but cool none the less.

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    22. Tears of a ValedictorianJanuary 19, 2012 at 3:20 PM

      Really interesting article, really lays out the level of magical thinking required to seriously believe SOPA or anything else could restore copyright protection to what that meant before the internet.

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    23. Renegade the Last ShadowboltJanuary 19, 2012 at 3:20 PM

      @Masquerade
      You changed back from Guy-Ra?

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    24. MysecshaJanuary 19, 2012 at 3:25 PM

      @Masquerade

      Exactly. Because ponies.

      Why? Because ponies.

      ALL QUESTIONS SOLVED FOREVER.

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    25. Rodrigo OsorioJanuary 19, 2012 at 3:25 PM

      @Masquerade Maybe the though sneaks into my mind. But therein lies the key phrase. Ponies just make sense. Simple as that.

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    26. LittleJoeRamblerJanuary 19, 2012 at 3:28 PM

      "We also need to feel our blood run cold at the sound of the beating of tiny pony wings over the frozen fields of Skyrim."

      Best. Quote. Ever.

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    27. Rainbow crashed?January 19, 2012 at 3:30 PM

      Why are ponies so addicting?
      WHY?
      I... must... look... away... from... the... screen!
      NO....
      PONIES PONIES PONIES

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    28. MasqueradeJanuary 19, 2012 at 3:34 PM

      Well... I think that's a record.

      @Travis Smith
      Eeyup. Guy-ra's great and all, but I've got to stay true to my name.

      @Mysecsha & CityFlyer502
      Exactly, because ponies.

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    29. ThunderIceJanuary 19, 2012 at 3:35 PM

      @Masem
      And Joystiq.

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    30. MysecshaJanuary 19, 2012 at 3:37 PM

      Here's the secret: honesty, kindness, laughter, generosity, loyalty, magic -- those are the things that make sense. It's the world that rejects them that's insane.

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    31. SparkCloudJanuary 19, 2012 at 3:38 PM

      This is so awesome! I saw this article on Forbes at school and was hesitant to click on it. I did anyways! Good article: pro pony, anti SOPA- What more could ya want?

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    32. Ricardo J.January 19, 2012 at 3:39 PM

      that was a Great article and I didn't know that mod existed it looks just so cool

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    33. TyranomanJanuary 19, 2012 at 3:39 PM

      @Masquerade
      I wonder about it myself sometimes but then PONEEEEEEE

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    34. PoisonJokeJanuary 19, 2012 at 3:51 PM

      Haha 'have to feel our blood run cold', Fluttershy wouldn't do that to my Nord, would she? :O

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    35. Jack DorkingsJanuary 19, 2012 at 4:10 PM

      He makes a good point. If it wasn't for Fallout: Equestria I would never have gone to the shop and bought every Fallout pc game bar new vegas.

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    36. AnonymousJanuary 19, 2012 at 4:14 PM

      I refuse to give Kotaku money from my view, but the other article is good.

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    37. AnonymousJanuary 19, 2012 at 4:24 PM

      Just what I need for the dissertation essay that I'm doing, on the remix culture. Thanking you for the articles!

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    38. KyroneaJanuary 19, 2012 at 4:24 PM

      See, that's how you do a well written, respectful article on the subject of the fandom. Well done, Forbes Writer.

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    39. QugoJanuary 19, 2012 at 4:29 PM

      i love this guy's articles
      he's supporting ponies and hating on SOPA

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    40. JakeJanuary 19, 2012 at 4:41 PM

      The writer made some great points. I love me some pony positivity, but I also love how he pointed out that "Flutterdragon" probably led to a lot of people purchasing Skyrim who might not have done so otherwise. And in turn, Hasbro gets some promotion for its biggest property (besides maybe Transformers). If I was the head of either side, I would be loving this just like they probably are.

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    41. JimperatorJanuary 19, 2012 at 4:42 PM

      Good article... It almost feels like the author's a Brony.

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    42. Kevin MooreJanuary 19, 2012 at 5:03 PM

      "My Little Pony: Friendship is Magic is currently showing on Cartoon Network's Boomerang channel boomerangtv.co.uk" what the heck?

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    43. Daniel Nye GriffithsJanuary 19, 2012 at 5:37 PM

      Thanks for your comments, all! I wouldn't claim to be a Brony myself - I don't think I've put in the hours - but I have enormous admiration for Lauren Faust and her team's ability, and am hugely impressed by the quantity and quality of the work produced by the Bronies and (and I hope I've got the terminology right) Pegastisters; also, from a relative outsider's perspective, the way that the community and the property are interacting is fascinating to watch.

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    44. Dusk ShadowJanuary 19, 2012 at 6:00 PM

      if theres something im gonna hate its SOPA

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    45. DyxidJanuary 19, 2012 at 6:22 PM

      Well now this bit was very interesting...

      "Hasbro has largely embraced the phenomenon. Uploads of the episodes to YouTube are largely ignored as long as they do not use or impinge on the high-definition versions sold through iTunes."

      ...I didn't stop to consider the quality of the episodes that got pulled, in that they probably don't mind people putting up logo'd TV quality recordings, but understandably have an issue with the stuff from the iTunes store being ripped and shared wholesale.

      That... that is worth nothing but mad props, they condone low-scale sharing and only object to what *would* be considered high-scale pilfering. Hasbro may have just found that happy medium in this digital realm of copyrights, the proverbial "having your cake and eating too".

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    46. HawklaserJanuary 19, 2012 at 7:20 PM

      @Hawkeye92
      You not the only one ponies influenced to get into other things. Ponies got me into the Dresden Files and Doctor Who.

      @Dyxid
      Hopefully that is indeed the case. And if it is, hopefully that mindset spreads.

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    47. ChaosDX1January 19, 2012 at 7:25 PM

      Best SOPA article I have ever read.
      Best article period I have read in the past year or so.

      "No doubt even as we speak some hardcore bronies are buying copies of Skyrim for the chance to be incinerated by the shy, animal-loving member of the ‘Friendship is Magic’ crew."

      This is true. I want Skyrim SO BAD now! Times like this I hate owning a Mac. *Checks Steam page to see if they ported it yet*

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    48. AdriaanJanuary 19, 2012 at 8:18 PM

      Also a small mention over here:

      www.rockpapershotgun.com/2012/01/19/unlock-your-inner-brony-in-skyrim/

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    49. AdriaanJanuary 19, 2012 at 8:18 PM

      Also a small mention over here:

      www.rockpapershotgun.com/2012/01/19/unlock-your-inner-brony-in-skyrim/

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    50. Luna-tic ScientistJanuary 19, 2012 at 10:59 PM

      Excellent article, just what I needed to wake up to (only problem is that now I want Skyrim!).

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    51. HeartmendJanuary 20, 2012 at 12:05 AM

      @Dyxid

      This cheered me right up. I thought Hasbro has being strangely particular in what they took offline.

      I do remember iTunes rips being prime targets for being taken down first.

      You know...this makes me feel all kinds of warm fuzzies for Hasbro. I think more people absolutely need to hear this! :)

      I still say we should strongly encourage folks to watch on The Hub and buy episodes legally, but it's cool that Hasbro also embraces the fandom so much. It's still so awesome to hear that they really love seeing the latest in fan content. :)

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    52. C-PuffJanuary 20, 2012 at 2:06 AM

      But... won't we have to kill Fluttershy now? :(

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