Hasbro is apparently ramping up the marketing over in Japan again with a big "Cutie Mark Christmas" event run by ESSPRIDE. The festivities have already begun and last all the way until January 10th, with pop-up stores, custom merchandise, and a bunch of candies and sweets. Most if it is completely unique to the region.
The stuff from the pop-up shops can be found over here.
Thanks to Ayu for sending it!