The cool thing? They specifically labeled them "Brony". We now have our own merch line. I bet you guys didn't expect that a year ago! Now we just need some more show accurate molded singles and all will be good in the world of pony.
We also have a new Vinyl Scratch tin box. I am not 100% sure what a tin box is specifically used for, but I'm sure you could store your lunch in there for work or something! Skip the fast food, bring a sandwich!
Find their story pages here:
Vinyl Scratch Backpack
Rainbow Dash Backpack
Vinyl Scratch Tin Box
It looks like Toywiz has also picked these up, with a release of October. Find that here!
Thanks to Wisam for the links!