Either this website doesn't sell dvd's too often, or the idea of a Friendshop is Magic box set made everyone's wallets explode! Buying the actual collectors edition isn't exactly cheap either. Considering the other volumes are sold separately, it's pretty impressive to see so many people put money down, essentially guaranteeing they would be willing to spend quite a bit of money over time.
Anyway, check the website out here! Hopefully we can get some blue-ray box sets in the future thanks to this!