Saturday, February 11, 2012

Hasbro's MLP Booth Video - Time for Lyra!

Can this day get any better? Not only are we getting Zecora, Nightmare Moon, Trixie, White Celestia, and Scratch, but also a bunch of other awesomeness.

This video gives a better perspective of the ones announced earlier, as well as revealing a new LYRA.  (Or heartstrings).

Here's to hoping Trixie isn't Lulamoon!

Hit it up the video after the break! The actual pony starts at around 2:10

Prices:

Zecora-$9.99
White Celestia-$19.99
Trixie/Scratch/Nightmare Moon/Pinkie/Rainbow Dash/Yellow Pony/Pink Pony Set-$34.99


157 comments:

TheRike42 said...

Today is so full of pony!

dude said...

Now we finally got packed with pony.

JEMC said...

This make me thing about Derpy's issue, what about Hasbro is getting ready to release a Derpy set?

mrjoshmacintosh said...

I am gonna be broke come fall...

BUT ITS TOTALLY WORTH IT FOR THIS!!!

TheRike42 said...

Video does not work for me? It says it's not available online. Guess I have to try later on my computer instrad of my phone. Also, first. (And never doing that again)

Altherix said...

Too much today, too much.

Luna Eclipsed #1

White Celestia

Nightmare Moon

Can't take much more, send help!

getoman10 said...

Woot
More action fi- I mean ponies
God how times have changed

richfiles said...

Nevar Forget 2-11-2012...
The day bronies the world over collectively shared the same look simultaneously...
The expression popularized by a recent SNL Digital short...
I need to go change my pants now.

Stormy Seas said...

@mrjoshmacintosh

I'll be right there with you with empty pockets and an armload of ponies.

Flutterfan said...

6:00 That headless little girl manequin with the Twilight plushie.

Blayze Kohime said...

I love how he's all meh about transformers and then has a fluttergasm when he gets to the ponies.

CityFlyer502 said...

Goodness, we're getting hit with a tidal wave of ponies today. Episode announcement, marathon, new episode, and more figures. Wow. Budget carefully, guys...if you do budget that is.

Wloff said...

Lyra's official name is Heartstrings? O_o

Cgeta said...

Make a link please. The embedded video doesnt work for me D:

Flutterfan said...

"Is that Manga Spiderman?" LOL this is awesome. Gonna watch the whole thing.

Octavia said...

And a Lyra brushable now too. I can see these hurting the sales of the custom toy makers in the community a little bit. Though I've noticed the sales of customs have been going down lately. Seems to be all about the plushies lately.

PonyPonyPonyBrony said...

Hasbro you are my new, and may I add only, favorite corporation.
I love you guys.

Stefan said...

Nice... I love how the person presenting them was so into it! Respects for the people working on the display and the toys! ^^

Apollo-kun said...

"Scared away most of my male viewers."

Oh, no. No you did not, good sir. *squee*

Michael C said...

A WHITE Celestia?
A glow-in-the-dark Zecora?
An actual figure of Vinyl Scratch?

My brain just went 'splack!' from the sheer awesomeness!

Michael C said...
This comment has been removed by the author.
Kateasaurus said...

I just had the world's biggest ponygasm all day today. Whew.

LacionARG said...

Hasbro... you dont even know the amounts of money that you are going to receive

InkBluPegasus said...

My best pony? My best pony is a toy! *dances happily*

Flutterfan said...

It's too bad the White Celestia still has those inane lines. "My wings are so pretty".

mattwhite924 said...

Awesome Pony toys and awesome Transformer toys! This is the best day ever!

Hetairos said...

@Flutterfan

And the plushie looks like somebody tried to tear its mane out. Or maybe it's just me...

Plushies still reach up to several hundred USD, don't they?

Kadreal said...

He didn't know who trixie was? for shame! Also it looked like the Hasbro employee was wearing a we love fine rainbow dash shirt of some sort?

Firemane said...

... i suspect i will be droping money for the zecora and nightmaremoon.. le-sigh..

Rebecca Gunn said...

the annoying thing is they freak out about that one display and then we see bearly much of the rest of the display. But I suppose that could mean there are more ponies to come before the fall wave arrives? (That or Lyra/Heartstrings is part of another wave, not impossible considering she already exists as a blind bag pony and that and the toyline seem to intersect a bit...)

TommyFNWilliams said...

Y u no release Lyra and Bon-Bon as a set?

:3

Pyrobug said...

Well, time to save ALL my money for Hasbro.

James Fox said...

Toys "R" Us Exclusive? Mother F**ker!

Harwick said...

So White Celestia ($20) and Zecora ($10... she's a pricey little pony) will be sold separately, while the rest of the group around Nightmare Moon will all be sold together in a set ($35)

Alexis Saravia said...

It's DJ Pon3 (pony) guy. Not Pon three. Come on, it's not Deadmou Five. I'm also going to guess that it's Cadence [keyd-ns].

Flutterfan said...

I love that the staff ID necklaces have Pinkie Pie on them.

Harwick said...

@Harwick
...whoops, sent that one early.

I guess packaging all of the Fan favorite ponies with Nightmare Moon and selling it as one big bundle is a way to minimize risk. No picking and choosing for fans though.

TechnoTrot said...

@Alexis Saravia

It's almost like you didn't watch Equestria Girls where she *was* called DJ Pon-three.

Author-Man said...

oh my god

the cutie mark

Yes! Trixie toy! Oh GOD let them not somehow fuck it up.

DrNazus said...

3:56 So you poke Celestia's flank and her wings go up?

vsbloom said...

good thing i sold my old phone to a friend recently and i profit of $80 bucks

Ki said...

@Rebecca Gunn

Yeah, i really wanted a closer look at the ponies on the stairs and the possible new fillies.

autobotgodzilla said...

Agh! Change Celestia's voice. You're so close to being perfect, Hasbro!

TheElectricWind said...

Wait... Toys R Us exclusive
*lives in Mexico*
Im about to cry

Flutterfan said...

Who is this guy, he's great. He sounds like Andrew Garfield.

MyBoyJ said...

I'm very happy about Lyra.

Also, in the other post, Seth said he will buy 300 Zecoras, that will cost him $3000.

Alexis Saravia said...

@TechnoTrot

Ya, they got it wrong too :).

MyBoyJ said...

We still need Bon-Bon, though.

Zenobiaa said...

The win has been doubled. As will my collection come fall <3

neverending said...

$20 might be okay, but $10 for the small ponies seems be too much. $6.99 or so would be fine.

Stormshine said...

All my money. Right there.
Well, maybe not, but seriously; a toy Nightmare Moon? I think that's the first black MLP toy ever. Wow.

Flutterfan said...

@Kadreal

He knew who Trixie was, he said it at the very beginning. He didn't know who the yellow pony was.

I didn't even notice Lily until he mentioned it.

Nämahs said...

I love how he got more and more excited as he saw more.

They have Trixie!
ah! And a white Celestia?!
AND Zecora!!?!
AND NIGHTMARE MOON!!!
!!!OMG ITS DJPON3!!!!!!

DE Fluttershy said...

Shut up and take my money hasbro

Guarddogjr said...

A bundle with Nightmare moon, Trixie, and Vinyl. This fall is going to be so awesome!

Leeky said...

*single tear*
Thank you Hasbro (though I'll feel bad if I buy Lyra without BonBon...hint,hint.)

lesserpoet said...

Didn't a custom Vinyl Scratch go for like 600 bucks at BroNYCon?

mattwhite924 said...

That Lyra figure is messed up, I don't see hands on it at all.

MyBoyJ said...

I already have most of the Mane 6 as brushables, except Pinkie and Fluttershy, so I'll have to hold off on buying a Pinkie until this set comes out. I'll end up with another of the same Dash I already have, but I need Trixie and Scratch.

MyBoyJ said...

@mattwhite924

Also, it's got an entirely wrong pose. She should be sitting, preferably next to Bon-Bon.

Suroguner said...

so it's part of a set? wow.

Murkrow said...

bravo! bravo! *claps* great job on giving us the inside scoop of upcoming releases!

....im preordering these. i will find a way!!

The_A_Drain said...

6:00 DAT PLUSHIE!! HHHNNNNNGGGG

Xanneo said...

Didn't expect the Celestia to be that big.....

Flesh Eater said...

@TheElectricWind

I know that feel bro.

Murkrow said...

@neverending

i believe the reason for that is because its a glow in the dark Zecora, not a regular pony.

MyBoyJ said...

Is Lyra being sold individually? Please let it be so.

SonOfTheNorthe said...

Ehh, I wish I could choose what ones to buy instead of getting them as a set. I only wanted DJ, NMM, and maybe Zecora.

AlexReffand said...

My friend on Skype had this to say:

The set with vinyl scratch is a toys r us exclusive that also comes with RD and PP and some other bitches I dont care about it will cost 35 bucks and i will buy 7 and punch a little girl in the face if i have to

Dawnmist said...

LYRA
/plays Hallelujah chorus

Pixel Coder said...

Lyra better be named Lyra, that's all I'm saying!

Jordan said...

It's "Cay-dense", not "Cah-dense"!

Mike said...

OMG MY BRAIN EXPLODED TWICE

srsly; there's way too much awesome for a single day today.

Jordan said...

I might just buy Zecora by herself.

graywolf71 said...

Well there's goes some more of my money this fall ^_^

MyBoyJ said...

@Pixel Coder

Lyra will almost certainly be called "Heartstrings" like the blindbag that looks like her.

But she'll always be Lyra to me!

SoulSilver IV said...

Please bring these to the UK Hasbro... ;-;

Woodencoyote said...

A wee little Lyra <3 Now all I need is a wee little Bon Bon and I'm set.

Demon Donkey said...

Meh, the toys need more show accuracy, more posability and less brushable hair. :/

Mike said...

So Celestia says the same things as the old one for now; but that's just because the one on display there is a prototype?

Me Gusta... I think...

Squirrel in the Cherry Tree said...

I'm so glad she gave us prices. Now I know how many meals I need to skip. Spreadin' the word. LIKE JELLY. I'm sorry. Sticky Jamm! *gallops awaaay*
Where is this guy, anyway?

Starwind Dood said...

GOD DAMN IT HASBRO! I JUST WANTED THE NIGHTMARE MOON! AND I NEED TO SHELL OUT 30+ DOLLARS!

...I will have you yet, my moon princess!

Smashmatt202 said...

Here's hoping that Hasbro calls Lyra "Lyra" for this toy, and not "Heartstings". *fingers crossed*

MyBoyJ said...

@Mike

Somehow, I doubt they're going to change what Celestia says.

She needs some lines from the show, like saying "my little ponies", or "hello Twilight Sparkle, and hello to your friends too", or "You'll never get away with this, Discord!", but that would probably require them to make a Discord toy, hint hint.

Rainb0wScratch said...

Did ANYPONY notice the grown-up filly version of Scootaloo in the background? I mean, that's exactly her colours! And a pegasus too!
(Apologies if she appears in the video- it isn't working for me, but I noticed no one mentioned her)

Pegasus Rescue Brigade said...

See, this one line is what I like about this.

The filmer asks: How did this set come about.
And the woman running the display says: "Feedback from Fans."

The fact that both Hasbro and Studio B take direct feedback from the bronies and turn it into show appearances and toys... that's one of the things that makes this fandom so unlike all the others.

Mike said...

Dude, those people at the pony booth: it seems they KNOW THEIR STUFF:

1-Welovefine tees
2-Responded 'Oh yeah, definately' when that dude was talking about shout-outs
3-Knew about the goings-on at the MLP:FIM facebook page
4-Said something about'feedback from the fans' (maybe a little ambiguous whether Bronies or the original intended target audience; but perhaps it's both)

A clear sign of good collaboration, organization, and networking on the business side of things... perhaps I will invest in Hasbro... Next stop: market research!

Nightmare Moon said...

I think Nightmare Moon is probably the first villain toy that Hasbro has ever made for MLP, at least that's what I got from CR's retrospective.

Mike said...

@Mike

Well if that happens...

We can reprogram her! We have the technology!

xodgrim said...

i want this 35$ set so much xD

Mike said...

@Mike
oops, I meant to reply to:
@MyBoyJ

Apoljak said...

>Heartstrings is the trademarkable name

>mfw

MyBoyJ said...

@Mike

We can make her better than she was before.

Better.

More accurate.

Less lame.

She will be:

The Six Million Dollar Alicorn.

Videomaster21XX said...

"The horror the horror" Pony.

Okay, I know I'm a big nerd for doing this, but THAT IS NOT LILY. His friend even said "Flower Wishes" After that. That pony is DAISY. NOT LILY. It's NOT the pony that says the 'horror' line! GAHHHH.

Yeah sorry, but I keep having people say it's Lily all day. When one look at her cutie mark confirms it's Daisy. >_<

Mike said...

I think I saw the symbols for facebook and twitter near the poni display? Perhaps that might also be significant? Perhaps it's related to the fact that Hasbro's working with that company that made Farmville and other stuff? That's speculative though, I guess.

Adrian Brony said...

I wonder if they will ever make bon-bon just because they know the fans happen to like ehr as well.

I eman p0n-3 is already amazing.

Mike said...

@MyBoyJ

And 20% cooler, of course

Vinnyboiler said...

Here's a thing for y'all to consider. Studio B likes to promote the toys in the cartoon (like all the sets for example), so could DJ P0N 3 and Lyra actually get more screen time though having her own toy?

Tank managed it :P

Mike said...

@MyBoyJ

What with all the awesome stuff today, I guess this came true:

http://knowyourmeme.com/photos/211302-im-gonna-x-todaynope

Oh well. Guess I gotta keep of the interwebs tomorrow.

Glowy Pie said...

I'm now okay with the name Heartstrings as Lyra's real name thanks to Anthropology. You guys should start reading it by the way if you haven't already. The writing's brilliant.

Socially Inept Luna said...

All I needed to hear was the Hasbro employee at the booth saying "Yeah, we just had a lot of feedback that people wanted a white one because it was more true to the show". They listened, my bronies, they listened!

Harwick said...

Who is in the picture frame that's next to Lyra in the title image above? Not the wedding envolope thing... the little picture frame. It almost looks like Twilight and some stallion, but I can't rightly say.

Customizers can put a little picture of BonBon in there.

MyKotoShi said...

That Pinkie Pie, I'll walk into a Tays R Us for that one!

Harwick said...

@Harwick
On further inspection, maybe the mane six, all bunched together to get their heads in frame?

Still would be better with BonBon.

Cedric Bale said...

Nightmare Moon.
Yes, please.

Thunder Boomer said...

I had wondered if the reason they were introducing Cadance as a pink Alicorn was because there was plans to make the Celestia toys white. That seems confirmed now. I'm very happy.

Vega said...

Gotta get that $35 set...only problem is...it's gonna be hard to make sure that each one is free of imperfections...that's what I hate about sets...only 1/5 of the Celestia/Luna sets I found had them both in perfect quality.

Wicked Wonderland said...

I'll have to wait for the episode/special to air before I know if I'm interested in all the Shining Armor and Princess Cadence stuff, but OMG everything else will be going straight in my shopping cart come Fall. I just hope they make Bon Bon for Lyra and that they use their fan names (or real names in Trixie's case. It would be downright ridiculous if they named her Lulamoon just because they don't want to trademark another name.)

TheChosenBrony said...

Oh my god I want nightmare moon!!!

Nyxilis said...

Nightmare Moon must.. be had...

Lightningwolf said...

IT'S TWALAGHT SPURKLE'S BALEWN!

Scott_Lochmoeller said...

motion of friendship express at bottom of frame... hypnotic... overriding cognitive functions... must buy friendship express train set...

GuerreroPerdido said...

NNNNNNNOPE. I'll be fine with McD's cheap but accurate knockoffs.

Toonicorn said...

Anybody else see a headless kid holding what appears to be a prototype of Brain Injury Twilight?

Chills...

Derpy Hands said...

Several moments ago: "The Great and Powerful Trixie? Well, my life is complete."

Now: "A set...? A... SET? A SEEEEEEEET?! MY LIFE IS RUINED!"

(What a drama queen.) Here's to hoping for eventual individual sales.

Dantes_Grill said...

I've got this urge to import this just because X)

CurryKatsu said...

Here's a money question: Are DJ-PON3's glasses removable, and if so, are her eyes red underneath those glasses?

PaladinDrakkenwolf said...

Excuse me while I go put on a fresh pair of pants

Rockabore said...

We need Granny Smith and Big Macintosh as a set. C'mon, they are marketable. I mean we have Shining Armor, why no Big Mac? And Granny Smith in a playset with the rest of the Apple family would be something worth 30 bucks.

Ten said...

Omg Lyra as well?! Keep em coming Hasbro.

Courtney said...

@Rockabore

I agree, I want a Sweet Apple Acres set. But there are some awesome things on display here, I want the Zecora and Nightmare.
I got a pink Celestia for my birthay and painted it pearl, I think it looks nicer than the flat white one here, but still I could have saved so much time and effort.

Brownie said...

Ok, that's not just Celestia, that Molestia. Seriously. Squeeze it's ass and it flaps it's wings. Molestia. No question.

Jordan said...

@Brownie: You're funnier than you think.

demonclaude said...

theres a problem. i keep throwing my money at the monitor but it won't take it.

NemesisPyro said...
This comment has been removed by the author.
NemesisPyro said...

My inner TransFan is battling my inner Brony as to which awesome toys I should buy. It's currently a tie between Nightmare Moon and Shockwave.

The Lone Foodster said...

Haha, I am SO glad Los Angeles has like fifteen Toys R Us stores!

Frith said...

@Cgeta Here's the link: http://www.ustream.tv/recorded/20381222

After a while the wobbly camera motion made me nauseous!

Did anyone get a look at the Pinkie Pie ornament? In the photo set linked to in MyLittlePonyNews, I could barely make out that it was a Pinkie Pie ornament next to the Baby Spike automatron, not enough to see if it was different from the one from last Christmas. Seems that Hasbro makes a Pinkie Pie ornament every year!

Kilokk said...
This comment has been removed by the author.
Amilopectina said...

@TheElectricWind Same here. I can tell how you feel :( I f*cking want that Zecora!

solobutterfly said...

auuuggh. As if the picture earlier didn't make me want these enough, the video has now convinced me I may need to form a separate checking account at my bank just for ponies. And I even want both Princess Cadence toys/the set.

Flutterfan said...

http://toyfair12.asmzine.com/gallery/hasbro/my-little-pony/slides/DSC05791.html

Here's a good pic of Nightmare Moon. Stunning, by far the best looking FIM toy.

Solzan Nemesis said...

ZOMG!!!!! I want that Nightmare Moon!!! :o

zankoku said...

well, Hasbro, I have paid you money all my life for things from GI Joes to Magic cards to D&D books, and now I can tell you the gravy train will continue to roll into my thirties. please let me give you handfuls of cash for that Lyra and Vinyl Scratch RIGHT NOW.

(and then kindly make a Roseluck and Octavia, if you're so inclined and want more of my dollars. no pressure though!)

Zer0kooldown said...

Oh man they better post the moment these are out in stores

Candy Drop said...

PRINCESS CADENCE is in the pictures!

099e064e-5553-11e1-ae1d-000bcdcb8a73 said...

Oh! the star wars Sand Storm figures! and they're finally making an Imperial Guard for the Vintage collection! so excited! oh, but I AM excited for ponies too! I'm totally buying that pack and lyra!

AFtwi said...

WANT TO GO TO AMERICA THIS FALL! ;(

SaharaxMyst said...

I wish I could buy NMM, DJ PON3, Trixie by themselves. I already have all of the mane six, and I have no want for blindbag ponies. D:

firestonex said...

"Now I'm going to go straight to the good stuff" --- then goes to Star Wars.....

GO BACK TO THE PONIES!!!

FiMvisible said...

Does he actually come back to the ponies after minute 6:00? I'm too lazy to watch the whole video.

Bearocles said...

Did anyone else notice the Giant Twilight plushie? I saw it twice out of the corner of the camera

Umbrellabubble said...

MY FANGIRL CAN'T HANDLE THIS.
I NEED THEM ALL.
:'D

landbeforetimelover said...

God, Celestia's going to be a disaster! Press her flank and she gets a wingboner. Great job Hasbro. That will certainly make the cloppers happy *Scarcasm*

richfiles said...

I would love to see this in a youtube link? Anyone know how to do that uStream kinda derps on my ancient computer.... As in the spinning rainbow beach ball of doom.

Shire Folk said...

Lyra's eyes are supposed to be gold...

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