Dem 3d bubbles.
^^UPDATE^^ From the sounds of it in the comments, these bubbles aren't so fail after all! From someone who works with toys...
"As a TOY SPECIALIST (read: I am employed in a toy store) I can tell you more about the pic. I am not sure how they do this, but you put the glasses on and there is supposedly a picture that appears on the bubble."Alright Hasbro, I'm done raggin on your toys now. Go make us some cool stuff.
"It’s labeled wrong, but the 3D glasses might actually server a purpose — polarized lenses make colorful diffraction patterns like those in bubbles much more visible."